NAP Story

Janet, the founder of NAP, a girl who likes business and began to start her own company when she was in her university.
“I like business cause interests rather than making money, it can bring me a lot of happiness”, said Janet.
As Janet’s bachelor is major in international trade and she can’t find an ideal job after graduation. At the same time, Janet’s brother has a small plant in Hebei province which manufactures brake pads for Japanese, American and Germany autos. So she registered a company with her brother to export brake pads.
In the beginning , she just think it’s a job and never think that she would fall in love with this bussiness.
In 2015, Janet and her brother’s company began to operate, there were a pretty much orders, and many customers placed the orders right away after asking the price, firstly Janet thought that it depended on her sales ability,but the fact is , the low price is the only one reason what she didn’t know that time. Then she came to ...[More]and that Hebei is a price oriented market, plant can manufacture brake pads according to customer’s intentional price and sacrifice quality. In the next half of the year, customers ’complains about the products’ quality came in a continuous stream. She felt remorse but her brother insisted accepting low prices orders. When they had to face to quality issues, refund issues and delayed delivery issues, her brother just tried to escape and said don’t worry, we can find new customers. Janet strongly disagree with this practice and a firm determination emerged in her mind:she must have her own plant.
In 2016, Janet and her several friends who is working in automobile industry as technical and quality personnel bought a plant in Shandong province together, this plant is different to Hebei’s plants,this plant is different from Hebei’s plants, it was established in 1996 and has been manufacturing brake pads for 22 years，quality here is good but lack of sales channels. So Janet decided to develop the market with these high quality products in reasonable prices.
In 2017, this plant manufactured $30 million worth of brake pads and all the customers became repeat customers.
Invite customer to visit her plant and check the quality on site.
Send samples to customers and they can pay the balance after they approve this sample.
Inform customer in advance if the delivery would be delayed.
This is the right way , Janet believes , establishing long-term cooperative relations with every customer.
Now, everything looks good in NAP:
NAP has Marketing Department, sales Department, After Service Department etc., all these departments have one target, to provide customers with better services.
NAP has two brands and have already developed agencies in many countries.
NAP signed long-term contracts with many customers.
Even so , Janet will never forget all the hardships of walking and her initial determination, adhere to the “service first” business philosophy, become not only good friends of mutual trust but also good partners of mutual benefit with every customer.
Thank you!