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Geo was a brand of small cars and SUVs marketed by General Motors as a subdivision of their Chevrolet division, introduced in 1989. Their original slogan was "Get to know Geo." Originally formed by GM to compete with the growing small import market of the late 1980s, the line continued through the 1997 model year, after which the remaining models joined the Chevrolet lineup. The 1990s saw fading consumer interest in the economy compact market,[citation needed] and the last vehicle of the former Geo line, the Tracker, was discontinued in 2004. In Canada, another import marque, Asüna, was introduced in 1992 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles. The car was a failure. Geo models were manufactured by GM in joint-ventures with Japanese import manufacturers. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario. The exceptions, the Spectrum and Storm, were entirely manufactured by Isuzu in Japan. Geo Metro convertibles and early Geo Trackers were built by Suzuki in Japan.
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